Having completed one of the above questionnaires, you'll find lots of articles, video tutorials, checklists and other valuable templates to help you increase the impact of your performance and the impact of your business. Have a look at some of our Featured Resources and Top Rated Downloads below.
Featured Resources
Post event follow-up Not only is there the possibility of being re-booked by the company or event organisers, but there is the potential for everyone in the audience -- including the other speakers - to book you too. This applies whether you're speaking to just a select few or maybe hundreds of people. . . . keep reading
How to write a Press Release Understanding as much as possible about how press releases are used is the best place to start when you are planning to write one. So what is a press release and what's the point of writing one? Most of the articles you read in the press and magazines -- especially in 'trade' publications - originate from press releases. They are sent to the media by companies, individuals and public relations agencies on behalf of their clients, hoping to get their information published. . . . keep reading
How to create effective handouts A handout is much more than just a summary of your speech. If that's the only content you include, you are missing out on a massive marketing and revenue generating opportunity. You should be providing every member of your audience with something
They will want to keep
That looks impressive, professional and authoritative
They will want to refer to
That provides a means of contacting you in the future, and most importantly -
The practicalities of event organisation Organizing an event is an excellent way to raise your profile, communicate important messages, show off your business and demonstrate that you value your customers. . . . keep reading
How to get interviewed by the right publications If it was easy, everyone would be getting the media coverage they wanted - but of the millions of people who try to attract media attention, the sad truth is, very few succeed. Yet there are some people who seem to be permanent fixtures in the spotlight and are rolled out again and again for their expert views and comments. So how do they do it? . . . keep reading
How's YOUR Knowledge, Skill, Attitude and Behaviour (CDCD Vol 04, Issue 24) Chris Davidson This edition of CDCD presents a more in depth look at the four attributes to success we discovered in the previous issue; Knowledge, Skill, Attitude and Behaviour. How and where can you improve on each of these attributes? The success of your business could depend on them! . . . keep reading
Four things you need to make your business successful (CDCD Vol 04, Issue 23) Chris Davidson This weeks edition of CDCD has been written to increase your chances of success. In order to be a success you need four basic things; Knowledge, Skill, Attitude and Behaviour. Sounds simple, right? Well have much do you know about each of these attributes, do you recognise enough of them in yourself to be successful? This Edition of CDCD presents them in their simplest form to help you gain a better understanding. . . . keep reading
How to get paid on time (CDCD Vol 04, Issue 22) Chris Davidson I appreciate that CDCD is read in many different countries across the world and some of the specifics of this issue may not apply where you live and work. That said, the con . . . keep reading
Are your Presentations Losing you sales? (CDCD Vol 04, Issue 21) Chris Davidson This weeks edition of CDCD builds on from the issues raised last time out. We talked about doing enough to distinguish yourself from your competition during in your messages to consumers. This weeks edition shows how effective presentation skills and well designed power points can help you achieve this. . . . keep reading
Are YOU selling YOUR competitor's product by mistake? (CDCD Vol 4, Issue 19) Chris Davidson Are you doing enough to distinguish yourself from your competition during sales presentations? or are you simply doing their hard work for them and promoting their business unknowingly? This edition of CDCD looks to provide you with the knowledge to help your message eradicate the competition from consumers minds. . . . keep reading
Four Golden Rules for YOUR Public Relations (CDCD Vol 03, Issue 18) Chris Davidson The Inspiration behind this week's edition of CDCD comes from an interview I conducted on my radio show Competitive Edge. I interviewed Christine McGuiness of Kazoo, a London based PR agency. Christine specialises in reputation and issue management and told the listeners her four Golden Rules for effective PR. So Together with a few of my own thoughts and theories I present the four golden rules for your PR. . . . keep reading
Previous editions of Chris Davidson's Competitive Difference. Access to full articles available via free membership.
Top Rated Downloads
Downloads: Online CRM Systems Competition is tough between online businesses, so the number of those opting for a CRM system to help manage their customer relations is growing fast. If you are considering incorporating a CRM system in your online business, you need to know that there are two types to choose from -- the on-site and the web-based CRM systems. To make the right choice, you must understand the main differences between these two systems. This PDF provides a one page summary of the associated article. If you have MindJet Mind Manager and would like to download the original Mind Manager file, then you can access it in the Instant Knowledge Chart library. . . . keep reading
Downloads: Microsoft Outlook - Part 1 - Autosignatures An often overlooked opportunity to provide people with your contact details and subtle marketing techniques is by adding an auto-signature to the bottom of your emails. It also adds to the professionalism of your emails and your general professional image. This PDF provides a one page summary of the associated article. If you have MindJet Mind Manager and would like to download the original Mind Manager file, then you can access it in the Instant Knowledge Chart library. . . . keep reading
Downloads: Using and creating client satisfaction surveys The continual objective measurement of client satisfaction is critical to building long term brand loyalty and improving the services and products you offer. These downloads provide you with a Client Satisfaction form (written in Microsoft Word) and an associated spreadsheet to analyse the results (created in Microsoft Excel). For instructions on how to use these downloads, please see the associated article on client satisfaction. . . . keep reading
Downloads: Post event followup There are many possibilities for future business that arise from single bookings -- potential is sitting in the audience, staring you in the face -- and it's there regardless of the size of the audience. This PDF provides a one page summary of the associated article. If you have MindJet Mind Manager and would like to download the original Mind Manager file, then you can access it in the Instant Knowledge Chart library. . . . keep reading
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London, UK
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