Tip of the week - getting repeat traffic to your web site
This week I want to give you a list of simple tweaks you can make to get more traffic to your web site. Just scan the list and tick them off. They're all reasonably easy to implement and will enhance your web presence and increase the chance of visitors returning to your site.
1. Update the pages on your web site frequently. Stagnant sites are dropped by some search engines. You can even put a date counter on the page to show when it was last updated.
2. Offer additional value on your web site. For affiliates and partners you can place links to their sites and products and ask them to do the same for you. You can also advertise their books or videos (assuming them to be relevant to your clients and not in competition with your own offerings).
3. Allow customers to 'opt in' to get discounts and special offers. Place a link on your site to invite customers to 'opt in' to get a weekly or monthly newsletter or valuable coupons.
4. Add a 'book mark' script. Add a link to your primary page with a script 'Book Mark or Add this site to your Favorites'.
5. Add a link 'Recommend this site to a Friend' so that visitors can e-mail your web site link (with a prewritten title, "Thought you might be interested in this") just by clicking on the link.
6. Brand your web site so that visitors always know they are on your site. Use consistent colours, logos and slogans.
7. Provide contact details on every page.
8. Create a 'Our Policies' page that clearly defines your philosophy and principles in dealing with your clients. Also post your privacy policy so that clients know how you are going to look after their details.
9. Create an FAQ page which addresses the most commonly asked questions about your product or company.
10. Ensure that each page on your web site has appropriate titles and keywords so that your customer can find their way back to your site if they lose the book mark.
11. Never spam a client, who has opted for newsletters, with unsolicited e-mails. If they decide they want to 'opt out' of the mailings, be sure you honour their request and take them off the mailing list. They may still come back if they like your products. But they will certainly not come back if you continue to flood their e-mail box with mails they no longer wish to receive.
If you have ideas for material you'd like us to cover in the Journal, then please let me know.
Regards,
Chris Davidson
Editor@ProfessionalSpeakersJournal.com
The Professional Speakers Journal is published by Active Presence Limited of the United Kingdom.
Effective Networking
