Saying "no comment" gives the media carte blanche to write and say what they like about you. Why give them that opportunity?

Far better to at least have some input into what's being said about you -- and that's the focus of this section. Having a good relationship with the media can bring a marketing edge to your business that money just couldn't buy -- so read on and put it all into action.

How to write a Press Release Understanding as much as possible about how press releases are used is the best place to start when you are planning to write one. So what is a press release and what's the point of writing one? Most of the articles you read in the press and magazines -- especially in 'trade' publications - originate from press releases. They are sent to the media by companies, individuals and public relations agencies on behalf of their clients, hoping to get their information published. . . . keep reading How to get interviewed by the right publications If it was easy, everyone would be getting the media coverage they wanted - but of the millions of people who try to attract media attention, the sad truth is, very few succeed. Yet there are some people who seem to be permanent fixtures in the spotlight and are rolled out again and again for their expert views and comments. So how do they do it? . . . keep reading How to maximise your media interviews It's not always the 'right' thing to agree to make a statement or participate in a media interview -- each situation must be assessed and evaluated individually. However, if the media has contacted you, whatever the issue, it means you have been given the opportunity to get your own message across. Interviews are not 'soul baring' exercises' where you have to just answer the questions posed by the interviewer. You should take the opportunity to communicate your messages. . . . keep reading

Downloads: How to maximise your media interviews If the media has contacted you for comment, then you have a golden opportunity to get your message across and enhance your image as a voice of authority. This PDF provides a one page summary of the associated article on creating effective handouts. If you have MindJet Mind Manager and would like to download the original Mind Manager file, then you can access it in the Instant Knowledge Chart library. . . . keep reading Downloads: How to get interviewed by the right publications This PDF provides a one page summary of the associated article on getting interviewed by the right publications. It summarizes the golden rules for keeping yourself in the media spotlight - the number one rule being, "become an expert". If you have MindJet Mind Manager and would like to download the original Mind Manager file, then you can access it in the Instant Knowledge Chart library. . . . keep reading Downloads: How to write a press release Most of the articles you read in the press and magazines -- especially in 'trade' publications -- originate from press releases. They are sent to the media by companies, individuals and public relations agencies on behalf of their clients, hoping to get their information published. This PDF provides a one page summary of the associated article on how to write a press release. If you have MindJet Mind Manager and would like to download the original Mind Manager file, then you can access it in the Instant Knowledge Chart library. . . . keep reading