Clients rarely get to see the amount of work a speaker does prior to an event. What happens on stage is the tip of the iceberg.

This section contains information designed to help you engage more deeply with your client prior to an event and provide longer term post event follow-up.

Post event follow-up Not only is there the possibility of being re-booked by the company or event organisers, but there is the potential for everyone in the audience -- including the other speakers - to book you too. This applies whether you're speaking to just a select few or maybe hundreds of people. . . . keep reading Client Needs It sounds too obvious to say that the more you understand what it is that your client wants to achieve, the greater the chance that you'll be able to help him or her. However, it's worth keeping this essential truth in mind. Why? Because speakers are approached on many occasions by third parties seeking presenters for events they're organizing. Let's be clear who I'm talking about when I say 'third parties' -- it's not just event organizers, or bureaux external to the end client; it could just as easily be someone from the client organization who is a long way removed from the executive who's paying the bill. . . . keep reading Review of online survey tools Most of the time, many business owners especially those which have been in the industry for quite some time now think that they are aware of what their customers think about the product or service they provide. They also think that they already know what their customers really want. However, assumption is the most ineffective tool to draw an accurate conclusion. . . . keep reading Using and Creating Client Satisfaction Surveys Collecting feedback information from your events is a vital part of improving your services and maintaining standards. If you don't already use surveys during your speaking events, here you will find an example form that you can easily customise to your needs. This will help you to gather useful information such as new contacts, customer quotes which can be used for marketing material and perhaps most importantly, discover exactly how your customers rate your events. You will also find an easy to use spreadsheet where all of data you gather from your events can be logged and turned into useful information. . . . keep reading

Downloads: Using and creating client satisfaction surveys The continual objective measurement of client satisfaction is critical to building long term brand loyalty and improving the services and products you offer. These downloads provide you with a Client Satisfaction form (written in Microsoft Word) and an associated spreadsheet to analyse the results (created in Microsoft Excel). For instructions on how to use these downloads, please see the associated article on client satisfaction. . . . keep reading Downloads: Review of online survey tools There are many high function online survey tools available today and they provide an excellent way of keeping in touch with your client base and assessing the needs of the market. This PDF provides a one page summary of the associated article. If you have MindJet Mind Manager and would like to download the original Mind Manager file, then you can access it in the Instant Knowledge Chart library. . . . keep reading Downloads: Post event followup There are many possibilities for future business that arise from single bookings -- potential is sitting in the audience, staring you in the face -- and it's there regardless of the size of the audience. This PDF provides a one page summary of the associated article. If you have MindJet Mind Manager and would like to download the original Mind Manager file, then you can access it in the Instant Knowledge Chart library. . . . keep reading Downloads: Client Needs This download summarizes all the videos in the series, "Assessing your client's needs" and looks at wider organizational issues, the event format, your role as a speaker, other speakers at the event and finally assessing the audience. The objective is to help you gauge an opportunity and collect enough information to be able to provide a sensible bid. This PDF provides a one page summary of the associated article. If you have MindJet Mind Manager and would like to download the original Mind Manager file, then you can access it in the Instant Knowledge Chart library. . . . keep reading