How to write a Press Release Understanding as much as possible about how press releases are used is the best place to start when you are planning to write one. So what is a press release and what's the point of writing one? Most of the articles you read in the press and magazines -- especially in 'trade' publications - originate from press releases. They are sent to the media by companies, individuals and public relations agencies on behalf of their clients, hoping to get their information published. . . . keep reading
How to create effective handouts A handout is much more than just a summary of your speech. If that's the only content you include, you are missing out on a massive marketing and revenue generating opportunity. You should be providing every member of your audience with something
They will want to keep
That looks impressive, professional and authoritative
They will want to refer to
That provides a means of contacting you in the future, and most importantly -
The practicalities of event organisation Organizing an event is an excellent way to raise your profile, communicate important messages, show off your business and demonstrate that you value your customers. . . . keep reading
How to get interviewed by the right publications If it was easy, everyone would be getting the media coverage they wanted - but of the millions of people who try to attract media attention, the sad truth is, very few succeed. Yet there are some people who seem to be permanent fixtures in the spotlight and are rolled out again and again for their expert views and comments. So how do they do it? . . . keep reading
Here's what our members are saying about the PSJ
"Full of useful tips to improve confidence and results."
Linda P.
London, UK
"An interactive experience that has transformed the way I look at presenting. I am looking forward to trying out the new techniques."
James R.
London, UK
"Gets to the heart of the thought process and approach required to give powerful presentations".
Rob G.
London, UK
"Excellent! Complete eye-opener in terms of 'the art of presenting'.....will definitely visit this site on a regular basis and will also recommend to friends who I think would benefit."
Effective Networking
